It's no secret why competitions. Of course, this kind of advertising, and often in competition, it is more efficient than classic advertising direct impact. Because, first, the advertiser is relatively cheap, only need the prize money. Second, people's response above and your target audience closer.
And online competitions in the fact benefit that will remain after the
contest tracks that will give added value for a long time. At least so it seemed to us, when we are planning to hold a contest. But is this really - time will tell.
I should say, before the competition we did not spend, this is our first experience. Although online advertising used and use any. And interestingly, a lot of information online about how to run this or that kind of traditional advertising, but to find a guide for the competition - will not find. Therefore the organization of the competition we made from scratch. But against the backdrop of what we have long been on every advertising on the Internet, we will compare. Everything we describe below.
So, we have a product - a content management system diafan.CMS. And the product is good, people are happy, the partners are happy and do not give up on us over time. All users recommend us to friends and colleagues. And we are glad that we did such a good engine and just want to increase our market share. How to do it? Of course, the need to advertise that we are doing. But to shoot out of a cannon on sparrows, advertising on the front page of Yandex, very reluctant, so we are looking for the balance of the minimum consumption budget and maximum efficiency.
To complete the picture, and that this position has benefited those who want to advertise on the Internet, tell you what we use:
1. Social networks ... it's free, if we talk about the participants and repost. Perhaps we are not tight or not properly deal with this advertising channel, but see little point in social networking. Maybe this is due to the nature of our product, but most of the participants in our social networks groups who already our member.
2. Advertising in specialized forums, banners, binding order. Cost about 5000 rubles a month at a forum. In general, the exhaust is very weak, our website traffic grows slightly, the target user registration and the sale does not grow.
3. Banner and blocks on core services for web-masters, such as pr-cy. Price is low, 5000-10000 per month. A good result: dozens of transitions in the day of registration.
4. Advertise on massovoposeschaemyh IT-platforms, and similar type Habra. About 10,000 rubles per month per site. Advertising banner, plus publication. Publications provide good racing attendance, better known as habraeffekt :). Instant sales and registration are growing apart, but in general the fame kind of advertising works well.
5. Advertising. Yandex, Adsense, Runner. In general, the search advertising on the Internet is unlikely to ever pass the position - it effekktivno. We use, use and use is necessary. Budget for our keywords in lower, about 20,000 rubles a month. Kickback, attendance and registration is.
6. Mediatarget allocate a separate item in the ad network. It can be used as a shortcut (on search phrases), there is a regular regime for indirect Earn thematic areas, such liveinternet.ru. Gives a good effect with relatively little money. We set a limit of 1000 rubles per day, ie 30,000 per month, but the site allows you to spend more.
7. Banner ads across the internet to - popups, raskhlopy, and so on richmedia slices audience "webmaster." Bright representative sales of such advertising - operator Soloway. Not very expensive for our theme, ranging 35000-40000 per month. Very large quantities, but not very effectively.
8. Banners on the thematic areas of the CMS, or type cmslist cmsmagazine. CMSlist - very weak, but the power of the rating in CMSmagazine normal transitions is, is registration. Cost about 40,000 rubles a month.
9. Sponsorship. Any event type RIF + KIB, offline-IT-magazines, areas like the tagline. Instant effect near-zero. However, for the year, plus also not seen. Single transitions in a month with a 100% failure rate. And expensive, 50000, 100 000 rubles a month and up.
Trouble any traditional advertising is that it shows only externally advertised product, and does not have customer feedback. Besides classic advertising "climbs on the eyes," as long as it pays. And many people have long immune to advertising, they just learned to ignore banners and other advertising star. A need for greater efficiency, a potential user is not just noticed, but also to try the product in action, could discuss it with others, to share with friends. Here to help us and the competition with his motivation.
The impact of competition while we do not know, but we assume that it will be most effective. At the end of the contest, we will report further.
Organizing the competition, we used the original data on the average numbers of vysheoboznachennyh: budget - about 45,000 rubles, and the duration of the month.
Our task is to make the announcement of the contest and the original draft of the public to participate, earned a "word of mouth". That it happened, people should have a reason, that is, the competition should be very tempting.
With a sum of 45,000 rubles, you can afford to set up a very decent prize for the contestants. Since our audience - all webmasters who create sites in packaged CMS, the prize may be, for example, one-piece or a nice laptop. You can do just € 1000. But then there is a risk that there will be a lot of unhappy, if somewhat equal value, claiming victory, and the prize will receive only one. Therefore, we suggest that it is better to make a few prizes of equal simpler than one way, to be called the winners of not one but several people. And the prize pouniversalnee needed, if not to yourself, "my mom to give." For example, tablets. It will be a good contest rule number 1: better more prizes with smaller prizes, rather than vice versa.
More is needed to ensure that more people participated in the competition? Obviously, whatever the prize, to ask people to do a mega-task makes no sense. Fools do not, and few would plow just for the chance to win a prize, even if it is good. And since the purpose of the competition - still attract and engage more people, the job should be enough trifling, just the level of entertainment. Derive the rule of good competition number 2: simple task
Whatever the simple task in the competition - it's still work and your time. And getting a call - not a guarantee, only a chance. Therefore, it is logical that people are much more willing to engage in win-win competition, where there is guaranteed to be of "consolation" prize for any destination. Get rule number 3: All participants must have the benefit of competition.
Even if there is a consolation prize, contestants will still tend to occupy a key role. And no one likes a dummy competitions where the first places are unknown to the participants, with names similar to the bots. This is especially the case, when the winners determined by the jury. But to refuse the jury can not be, because then there will be only a user vote. And it's even worse, because who better to cheat script is the winner. Therefore, the rules should clearly discuss how and on what basis will identify leaders. That is usually a good competition number 4 - basic and maximum transparency of determining the winners.
What we have, can assess themselves. Under these rules, and we organized our competition for webmasters . In short, we offer all web developers to try our diafan.CMS in action, and get the money. Guaranteed prize - license diafan.CMS, as well as additional experience, knowledge and skills that you have nowhere to be there. :)
I should say, before the competition we did not spend, this is our first experience. Although online advertising used and use any. And interestingly, a lot of information online about how to run this or that kind of traditional advertising, but to find a guide for the competition - will not find. Therefore the organization of the competition we made from scratch. But against the backdrop of what we have long been on every advertising on the Internet, we will compare. Everything we describe below.
Advertising on the Internet
So, we have a product - a content management system diafan.CMS. And the product is good, people are happy, the partners are happy and do not give up on us over time. All users recommend us to friends and colleagues. And we are glad that we did such a good engine and just want to increase our market share. How to do it? Of course, the need to advertise that we are doing. But to shoot out of a cannon on sparrows, advertising on the front page of Yandex, very reluctant, so we are looking for the balance of the minimum consumption budget and maximum efficiency.
To complete the picture, and that this position has benefited those who want to advertise on the Internet, tell you what we use:
1. Social networks ... it's free, if we talk about the participants and repost. Perhaps we are not tight or not properly deal with this advertising channel, but see little point in social networking. Maybe this is due to the nature of our product, but most of the participants in our social networks groups who already our member.
2. Advertising in specialized forums, banners, binding order. Cost about 5000 rubles a month at a forum. In general, the exhaust is very weak, our website traffic grows slightly, the target user registration and the sale does not grow.
3. Banner and blocks on core services for web-masters, such as pr-cy. Price is low, 5000-10000 per month. A good result: dozens of transitions in the day of registration.
4. Advertise on massovoposeschaemyh IT-platforms, and similar type Habra. About 10,000 rubles per month per site. Advertising banner, plus publication. Publications provide good racing attendance, better known as habraeffekt :). Instant sales and registration are growing apart, but in general the fame kind of advertising works well.
5. Advertising. Yandex, Adsense, Runner. In general, the search advertising on the Internet is unlikely to ever pass the position - it effekktivno. We use, use and use is necessary. Budget for our keywords in lower, about 20,000 rubles a month. Kickback, attendance and registration is.
6. Mediatarget allocate a separate item in the ad network. It can be used as a shortcut (on search phrases), there is a regular regime for indirect Earn thematic areas, such liveinternet.ru. Gives a good effect with relatively little money. We set a limit of 1000 rubles per day, ie 30,000 per month, but the site allows you to spend more.
7. Banner ads across the internet to - popups, raskhlopy, and so on richmedia slices audience "webmaster." Bright representative sales of such advertising - operator Soloway. Not very expensive for our theme, ranging 35000-40000 per month. Very large quantities, but not very effectively.
8. Banners on the thematic areas of the CMS, or type cmslist cmsmagazine. CMSlist - very weak, but the power of the rating in CMSmagazine normal transitions is, is registration. Cost about 40,000 rubles a month.
9. Sponsorship. Any event type RIF + KIB, offline-IT-magazines, areas like the tagline. Instant effect near-zero. However, for the year, plus also not seen. Single transitions in a month with a 100% failure rate. And expensive, 50000, 100 000 rubles a month and up.
Trouble any traditional advertising is that it shows only externally advertised product, and does not have customer feedback. Besides classic advertising "climbs on the eyes," as long as it pays. And many people have long immune to advertising, they just learned to ignore banners and other advertising star. A need for greater efficiency, a potential user is not just noticed, but also to try the product in action, could discuss it with others, to share with friends. Here to help us and the competition with his motivation.
Competition
The impact of competition while we do not know, but we assume that it will be most effective. At the end of the contest, we will report further.
Organizing the competition, we used the original data on the average numbers of vysheoboznachennyh: budget - about 45,000 rubles, and the duration of the month.
Our task is to make the announcement of the contest and the original draft of the public to participate, earned a "word of mouth". That it happened, people should have a reason, that is, the competition should be very tempting.
Derive the rules of good competition
With a sum of 45,000 rubles, you can afford to set up a very decent prize for the contestants. Since our audience - all webmasters who create sites in packaged CMS, the prize may be, for example, one-piece or a nice laptop. You can do just € 1000. But then there is a risk that there will be a lot of unhappy, if somewhat equal value, claiming victory, and the prize will receive only one. Therefore, we suggest that it is better to make a few prizes of equal simpler than one way, to be called the winners of not one but several people. And the prize pouniversalnee needed, if not to yourself, "my mom to give." For example, tablets. It will be a good contest rule number 1: better more prizes with smaller prizes, rather than vice versa.
More is needed to ensure that more people participated in the competition? Obviously, whatever the prize, to ask people to do a mega-task makes no sense. Fools do not, and few would plow just for the chance to win a prize, even if it is good. And since the purpose of the competition - still attract and engage more people, the job should be enough trifling, just the level of entertainment. Derive the rule of good competition number 2: simple task
Whatever the simple task in the competition - it's still work and your time. And getting a call - not a guarantee, only a chance. Therefore, it is logical that people are much more willing to engage in win-win competition, where there is guaranteed to be of "consolation" prize for any destination. Get rule number 3: All participants must have the benefit of competition.
Even if there is a consolation prize, contestants will still tend to occupy a key role. And no one likes a dummy competitions where the first places are unknown to the participants, with names similar to the bots. This is especially the case, when the winners determined by the jury. But to refuse the jury can not be, because then there will be only a user vote. And it's even worse, because who better to cheat script is the winner. Therefore, the rules should clearly discuss how and on what basis will identify leaders. That is usually a good competition number 4 - basic and maximum transparency of determining the winners.
What happened
What we have, can assess themselves. Under these rules, and we organized our competition for webmasters . In short, we offer all web developers to try our diafan.CMS in action, and get the money. Guaranteed prize - license diafan.CMS, as well as additional experience, knowledge and skills that you have nowhere to be there. :)
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